Good Profit philosophy of MarConPra
MarConPra does not follow the traditional pricing formula of “cost + margin.” Our business is built on the belief that price is a vehicle for responsibility, not just a number to collect money. Every rupee we charge is meant to circulate through the ecosystem that makes our work possible — from the planet we live on to the investors who support us. So, that our team, our partners, and even our clients can understand why a MarConPra price looks structured, not arbitrary.
“We don’t overcharge — we over-serve.”
We design prices in such a way that they sustain: the environment we take from, the governance systems we operate under, the region and city we belong to, the organization we are building, the people and leaders who run it, and the capital that fuels it. That is why two products that look similar in the market can have different prices — because not every company is funding the same number of stakeholders.
Every Price Serves 8 Stakeholders
Every pricing decision at MarConPra is viewed through these eight layers, in this order:
Planet
MarConPra accepts that business activities depend on a living planet. A part of our pricing is consciously kept to support environment-friendly decisions — choosing efficient infra, reducing waste, using digital where possible, and participating in life-positive initiatives. We don’t want to look profitable today by pushing environmental cost to tomorrow.
Country
We work inside a national framework — tax, data laws, AI rules, DPI, and commerce regulations. Sometimes the government supports, sometimes it doesn’t; in both cases, the company must stay compliant and aligned. Our pricing therefore keeps room for working with, not against, the national system.
State
This is the most underpriced layer in most businesses, but not at MarConPra. A large part of business enablement in India happens at the state level — industrial policy, IT summits, startup support, MSME connections, export councils, and sector-level networking. Since we want to be seen as a Rajasthan-origin, globally capable company, we keep a defined value slice for state-level presence.
City
We operate from a real city — not just a domain name. Cities give us talent, vendors, local media visibility, and first-circle reputation. Our pricing therefore also supports city-level engagement: events, AI symposiums, local hiring, and working with nearby businesses.
- Local brand-building and events
- City-level professional networking
Key Inclusions:
Company
After the outer ecosystem is taken care of, we fund the organization itself. This is the operational and innovation core. Because MarConPra is building serious, long-term assets — AI agents (Orator), the PROUD5000 series, B2B platforms, analytics dashboards — we must keep budget for infra and R&D.
- Cloud / servers / S3 / EC2 / RDS / security
- Product & AI R&D and feature upgrades
- Documentation, marketing assets, news portal, website redesigns
- Tools required to deliver high-quality work
Key Inclusions:
Employees
We do not believe in a model where the company grows but the people don’t. A portion of our pricing is kept for the people who make MarConPra run every day. This is not only salaries — it is also culture, appreciation, and improving the standard of working.
- Fair and timely payouts
- Training and upskilling (AI, marketing, tech)
- Office culture: celebrations, team activities, appreciation
- Maintaining a positive and respectful work environment
Key Inclusions:
Executives / Leadership
Vision, client relationships, partnerships, and innovation do not happen automatically. They are carried by directors, senior members, and strategic executives who take harder decisions and hold accountability. To retain such people, we must price for them.
- Leadership retention
- Performance / responsibility-linked rewards
- Continuity of MarConPra’s direction and philosophy
Key Inclusions:
Investors
Capital is respected, but it is placed after ecosystem and people. We do keep a portion for investors so that they see a clear return pathway and can fund the next phase of growth. But we do not cut planet, state, or employee layers just to make investor return look bigger.
- Return to early / strategic investors
- Funding for future products and expansions
Key Inclusions:
Illustrative Pricing Example
Structured premium, not random premium.
Scenario:
Base
product / service cost =
100
Value layers added:
- • Planet+10
- • Country+5
- • State+5
- • City+5
- • Company+5
- • Employees+10
- • Executives+10
- • Investors+10
Total Price
Total Price = 100 + 10 + 5 + 5 + 5 + 5 + 10 + 10 + 10
So when someone asks,
“Why is your price 160 when cost is 100?” we can
clearly show:
“Because this price is serving 8 stakeholders, not
1.”
This is structured premium, not random premium.
“Good Product Philosophy”
To achieve any goal, it is necessary to have the right coach, choose MarConPra and make your dream of professional marketing knowledge come true.
Sourav Ganguly — Former President of BCCIFounder’s Message
I've come to realize that human life is marked by its ups and downs, and this natural rhythm can often pose significant challenges. To alleviate these difficulties, the compassion and commitment of extraordinary organizations lead to scientific breakthroughs that result in valuable products. My aspiration is to brighten people's lives by sharing knowledge about these helpful products, ultimately fostering a happier society through MarConPra.
Gaurav Sharma — Inventor & Founder, MarConPra
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